Woodchuck 30th Anniversary Artist Spotlight – Justin Jenny

September 10, 2021

Name: Justin Jenny
Location: Williston, VT
Profession or specified field: Photography/Videography

Welcome to our Woodchuck 30th Anniversary blog series where we will be highlighting hand-selected creatives every week through the Fall. This year marks our 30th Anniversary and we have asked 25 hand-selected creatives from across the country to help celebrate 30 years of creativity and innovation by sharing with us what creativity means to them. We sat down with each creative to hear more about how they use creativity on a daily basis and what influences their work. See below for our conversation with Justin!

W- Whether it be photography, videography, digital design or some sort of craft, how did you get your start in your field?

J- My initial exposure and inspiration for photography and videography was a product of my passion for exploring. Vermont is a relatively small state, but it has always provided seemingly endless opportunities for exploration. The changing of the seasons always sets the stage for a new take on an old “scene” ultimately spurring the inspiration for creativity and to get outside and capture. We truly are fortunate to have countless rivers, streams, quarries, etc. in this state and all these realms inspire me to explore and shoot.

W- It sounds like the natural landscape of your home state is what drives you to create. You know what they say- You’re a product of your environment. You seem to epitomize that idea. What tends to influence the work you put out? Is it more-so derived intrinsically, or are you more heavily influenced by external factors and the people viewing your work?

J- My work is almost always influenced by my adventures and explorations. Whether it be camping and cliff jumping in Vermont or exploring abandoned insane asylums. My overall goal is to both experience and see places that few people will, and to capture them in a way that is shareable, relatable and awe-inspiring for the viewer.

W- Well, it’s safe to say that you have accomplished said goal! Being a creative person yourself, what does creativity mean to you?

J- Any form of personal expression, most tangible and many not.

W- Before coming on board to help us celebrate our 30th Anniversary, what was your relationship with Woodchuck, if any at all? Through your involvement with Woodchuck, was there anything you learned about us that resonated with you or that you can connect with personally?

J- Although I’m not a frequent consumer of alcohol, I do truly enjoy a nice crisp cider at a swimming hole. I love IPAs and all the wild beer Vermont has to offer, but you can’t beat the refreshing nature of cold cider on a hot summer day. I’ve always been a Vermont kid through and through and big part of that identity is supporting fellow Vermonters and their endeavors. A collaboration with Vermont’s oldest hard cider brand for their 30th anniversary was a no-brainer! Cheers to that, and happy adventures to all!

W-How flattering! We couldn’t have said it any better ourselves. It’s always nice to be recognized as part of the massive network of Vermont brewers, cidermakers, craftsmen, etc. 

For his own contribution to our 30th Anniversary Celebration, Justin took to some local swimming holes to both enjoy and shoot photos of our Blueberry and Mimosa ciders- a couple of fan favorites! Check out what he came up with over on our Instagram feed

If you decide to pay us a visit over on Instagram, don’t forget to check out the contest we’re running! You could be one of five lucky winners who will be featured amongst 25 hand-selected creatives like Ian to showcase your talent and help us celebrate our 30th anniversary. Oh yeah, you could win a pretty awesome Woodchuck-branded cooler out if it as well! Check out the contest page on our website for more info on how to enter.

Cheers, and happy cider sippin’!

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