Introducing Woodchuck GUMPTION!
February 17, 2015
You might call it audacity, or you might call it courage. Here at the Woodchuck® cidery, we call it Gumption. Twenty-four years ago, we had the Gumption to ignite the comeback of the American craft cider industry. We’ve had the Gumption to push the limits of innovation and infuse the CRAZIEST AND MOST AWESOME things into our ciders. (Chocolate? Mint? Hops? Oh, they’re just a few!) We continue to have the Gumption to go above and beyond for our devoted fans, and combine our own passion with that of theirs.
P.T. Barnum once noted, “everybody drank cider-spirits called ‘gumption’.” Well, as we celebrate the spirit of a legendary showman, let us clear our throats, raise the curtains, and bring attention to our greatest and boldest announcement yet…
Introducing WOODCHUCK® GUMPTION™!
Gumption™ will be the newest style of our Woodchuck Family. You could say the name was inspired by the pioneering liquid in the bottle. Here at the cidery, we had the Gumption to pair the fresh juice of common eating apples with dry European bittersweet cider apples. This refreshing and traditional cider, with no added flavors, will bring you a bold and unique drinking experience that combines both the American craft innovation with the tradition of European cider. Those looking for a cider that is not too sweet and one you can enjoy over and over again, look no further. At 5.5% ABV, Gumption has a fresh apple aroma with a sweet apple taste upfront and a dry finish. For our final act… this style will be available year-round and nationwide! Gumption will complement any of your adventures as you follow your own path. Step right up!
Ready to bring the spectacle to a spot near you? Have the Gumption to get it into your favorite shop!
Print out the following Fact Sheet, and bring it to your favorite local store. It will have all the information they need to place an order and get it on shelves!
Gumption will be released across the country in bottles this March, with draft to follow in the coming months for those of us who want to belly up to the bar with an ice-cold pint. As March kicks off, be sure to check out our online locator, or download the Woodchuck Mobile App and find it near you!
So grab your hats, and get ready for the show. As the new style takes the stage in a store near you, we’ll ask you this one question…
Do you have Gumption™?
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