2021 Woodchuck 30th Anniversary Contest Rules

OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. Information is being provided to the Sponsor (defined below), not to Instagram. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to Instagram. Your participation in this Contest must at all times comply with all applicable Instagram terms of service. In the event of any violation of such terms of service, the Sponsor may, in its sole and absolute discretion, disqualify you from the Contest.

CONTEST DESCRIPTION: The “Woodchuck 30th Anniversary” Contest (“Contest”) begins on September 1, 2021 at 12:00 PM Eastern Standard Time (“EST”) and ends on September 31, 2021 at 11:59 PM EST (“Contest Period”). Entry in the Contest does not constitute entry into any other promotion, contest or sweepstakes. By participating in the Contest, each entrant unconditionally accepts and agrees to comply with, abide by, and be bound by these Official Rules and the decisions of Vermont Hard Cider Company, LLC (the “Sponsor”), which shall be final and binding in all respects.

ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. Contest is open only to permanent, legal residents of the United States (“U.S.”) and the District of Columbia (excluding Puerto Rico, and all U.S. territories and possessions and all overseas military installations) who are at least twenty-one (21) years of age at time of entry, with access to the Internet at all times during the Contest Period (as defined above). Employees of Vermont Hard Cider Company, LLC (“Sponsor”), its parent company, affiliates, subsidiaries, prize suppliers, advertising and promotion agencies (“Contest Entities”) and alcoholic beverage wholesalers, suppliers, distributors and retailers (collectively, “Licensees”) and immediate family members (spouses, parents, children, siblings, and their spouses) and/or individuals living in the same household as employees of Contest Entities and Licensees (whether legally related or not) are not eligible to enter or win the Contest. This Contest is governed by the laws of the United States and is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. No alcohol purchase is necessary to enter or win.

HOW TO ENTER: There is one method of entry which is via Instagram. No other method of entry will be accepted. To enter the Contest, during the Contest Period follow @WoodchuckCider on Instagram and post a photo or video of an original piece of artwork pertaining to the Woodchuck Hard Cider brand and include in the Instagram caption an explanation of what being creative means to you (“Entry”). The caption must be 50 words or less and include the hashtag #chuckturns30 and the Instagram handle “@WoodchuckCider”. Entry will not be valid if both “#Chuckturns30” and “@WoodchuckCider” are not included in the post. Instagram Reels, IGTV, and Instagram Story submissions are not eligible for entry into the contest. Video submissions must be 60 seconds or less.

All Entries must be received by September 30, 2021 at 11:59 PM EST. Incomplete Entries are void. Limit one (1) Entry per person. All Entries become the property of Sponsor and will not be acknowledged or returned. Message and data rates may apply to use of mobile device for Contest entry. Sponsor will not verify receipt of entries.

Entrants must have an active and non-private Instagram account. You can sign up for a free account at www.instagram.com. Entrants must enter the Contest using a personally-registered Instagram account. Entries posted by a private or inactive Instagram account will not be recognized. Any Entrant found to be using multiple accounts to enter the Contest may be disqualified. Any Entrant found to be using the account of a group, company, or other association may be disqualified.

In the event of a dispute regarding any Entry, such Entry will be deemed to have been submitted by the Authorized Account Holder (as defined below) of the Instagram Account used to submit the Entry at the time of Entry, provided that person meets all eligibility requirements set forth in these Official Rules.] “Authorized Account Holder” means the natural person who is: (i) assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e- mail addresses for the domain associated with the e-mail address used for the Instagram Account; or (2) assigned to a mobile phone number by the cellular provider or as show on the cellular provider’s records or the natural person authorized to use the mobile phone number by an entity that is shown on the cellular provider’s records for that number.

Entrants may not participate with multiple e-mail addresses, mobile phone numbers, multiple Instagram accounts, nor may Entrants use any device or artifice to enter multiple times as multiple Entrants. Any Entrant who attempts to enter with multiple e-mail addresses or mobile phone numbers, under multiple Instagram accounts, under multiple identities or uses any other device or artifice to enter multiple Entries will be disqualified from participation in the Contest and all Entries submitted by that Entrant will be void. Only fully completed Entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of Entrants.

All entries must adhere to Instagram Guidelines and Terms of Service that are posted on its websites. Any failure to comply with these terms may result in automatic disqualification from the Contest. By submitting an Entry each Entrant consents to receive from the Sponsor a comment on their post or a direct message notifying such Entrant that he/she is a potential prize winner.

FORCE MAJEURE: Sponsor further reserves the right, in its sole discretion, to cancel, suspend, terminate or modify the promotion without notice, for any reason, including, but not limited to lack of entrants, a virus, bug, tampering, unauthorized intervention or force majeure, or other cause beyond the reasonable control of the Sponsor.

ENTRY CONTENT GUIDELINES: Contest registration and entry into the contest is free. Entries submitted into this Contest must be entirely the original work of a single entrant; must never have appeared on any other promotional website or otherwise have been previously published in any media including books, magazines or other publications; and cannot have been entered into any other promotion. Entrants must have sole ownership rights of the Entry and Entry must not infringe on any third-party rights and must not infringe on the publicity rights of others. Entrants must have the consent of any third party who appears in any Entry submitted to use the Entry for any purpose, including commercial purposes. Any person who appears in such Entry must be at least twenty-one (21) years old as of time of entry. Entry may not include content which is offensive, violent, derogatory, sexually suggestive, obscene, defamatory, or contain explicit language or imagery or is otherwise unlawful or inappropriate for publication. Any Entry must not be in bad taste or controversial in the way it portrays any group or individuals; be derogatory of any ethnic, racial, gender, religious, professional or age group; contain any personal identification, such as personal name(s), e-mail address(es), (unless it is information that belongs only to entrant, in which case entrant by including the information releases the Contest Entities from any and all liability associated with public disclosure of such information in the Entry). Entries cannot be made by a group, business, or organization. Entry will be disqualified if Sponsor, in its sole discretion, determines that (a) the Entry may violate the copyright, trademark rights, right of privacy, right of publicity or other rights of a third party (this includes but is not limited to persons and products appearing in the Entry); (b) the Entry includes any content that is inappropriate or unfit for publication (i.e., nudity or profanity); (c) intends to promote any product, cause or concern other than Woodchuck Hard Cider; (d) disparages Sponsor’s product, the product of any competitor of Sponsor, or contains any matter that could be characterized as defamatory, libelous or scandalous; (e) portrays, condones or encourages drunk driving; (f) shows alcoholic beverages being consumed in an irresponsible, excessive or reckless manner (including but not limited to intoxicated persons), by persons who are not of legal drinking age, in the context of violent, aggressive, dangerous or anti-social behavior or that suggest that consumption of alcoholic beverages can enhance or improve one’s social status; (g) include children, things that are of appeal to children, religious themes or any curative or therapeutic claims for alcoholic beverages; or (h) promotes any illegal conduct. Without limiting the foregoing, do NOT include in Entry the name, logo, trademark, brand(s) of or other references to any alcoholic beverage licensees (retailers, wholesalers, suppliers, or other licensees) other than Sponsor. In Sponsor’s sole opinion, any Entry which does not meet all of these requirements will be disqualified.

POSTED ENTRIES REPRESENT SOLELY THE VIEWS/OPINIONS OF THE APPLICABLE INDIVIDUAL AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER. SPONSOR IS MERELY REQUESTING PERSONS TO POST/PUBLISH PHOTOS AND DISCLAIMS ANY RESPONSIBILITY IN CONJUNCTION WITH SAME.

GRANT OF RIGHTS: Sponsor grants participants the limited right to use the Woodchuck name, logo, and trademarks for the sole purpose of creating Entry and entering same in the Contest. And, at all times, all rights in the Woodchuck name, logo and trademarks remain the sole property of Sponsor.

ENTRANT’S WARRANTY AND AUTHORIZATION TO SPONSOR: By entering, Entrant warrants and represents that any video, photo, or original piece of artwork included in the Entry has been created by Entrant as an original work, and all required third-party releases have been obtained in writing and that Entrant consents to the submission of the Entry and to its posting on the Internet (including but not limited to Sponsor’s websites and the Sponsor’s social media channels, including but not limited to, Facebook, Instagram and/or Twitter pages) in connection with the Contest and/or at Sponsor’s discretion. Sponsor may post or not post Entry online or in any other form of communication in its sole discretion.

By entering the Contest, the Entrant gives Sponsor and its affiliates the right to use, edit, or publish the Entry in any form, manner, or media and for any commercial or non-commercial purpose, without further compensation and winner irrevocably assigns and transfers all rights, title and interest in the submission to the Sponsor, and, if required, will sign any documents necessary to transfer copyright and rights of publicity. Winner may have to certify that their Entry was original and produced by the Entrant and no other person or entity holds rights to Entry. By submitting an Entry, Entrant warrants that Entrant has permission from any other person identifiable in the Entry to be included in such Entry. Acceptance of a Prize shall be construed as and signify the winner’s agreement and consent that the Contest Entities and Licensees may use the winner’s name, image, voice, likeness and/or Prize information, in all forms of media now known or hereafter devised, in perpetuity, throughout the world, without limitation, for promotional purposes (which may include advertising) without further consideration, review, approval or payment, unless prohibited by law. This provision does not apply to winners from the state of Tennessee. Winners also grant the Contest Entities and Licensees the right to use and publish winners’ names and states of residence online, in print, and in any other media in connection with the Contest. Sponsor is not responsible for any typographical or other error in the printing of the offer or in administration of the Contest.

PRIZE DETAILS AND ODDS OF WINNING: One (1) Grand Prize and four (4) Second Prizes will be awarded in this Contest. The Grand Prize consists of: Entry being included in the final spotlight post in the Woodchuck 30th Anniversary social media campaign and one (1) Woodchuck 30th Anniversary branded Igloo Retractor Backpack Cooler. ARV of the Grand Prize: $110. Each Second Prize consists of: Entry being included in one of the four runner-up spotlights in the Woodchuck 30th Anniversary Social Media Campaign and a Woodchuck Hard Cider branded T-shirt. ARV of each Second Prize: $20. Prizes cannot be transferred or redeemed for cash. No substitution is allowed except, at Sponsor’s sole discretion, a prize of equal or greater value may be substituted. Taxes (if any) are the sole responsibility of the winner. Odds of winning depend upon the number of qualified and eligible entries received.

PRIZES ARE AWARDED “AS IS” AND WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED (INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE). CONTEST ENTITIES (INCLUDING EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, REPRESENTATIVES AND AFFILIATES) EXPRESSLY DISCLAIM ANY AND ALL RESPONSIBILITY AND LIABILITY ARISING FROM USE OR REDEMPTION OF A PRIZE, AS FURTHER SET FORTH IN THESE OFFICIAL RULES, INCLUDING BUT NOT LIMITED TO ANY DAMAGES OR INJURIES SUSTAINED BY A FINALIST OR WINNER FOR ANY REASON, INCLUDING ANY PART OF A PRIZE OR ANY OTHER CAUSE(S).

SELECTION OF WINNERS: Winners will be selected by the Sponsor based on judging criteria of: thoughtfulness (showing concerted effort put into the entry) (30%), originality and creativity (60%) and articulation in answering “what creativity means to you” (10%). Review of eligible entries will be conducted by Sponsor on or about October 1, 2021, and all decisions of Sponsor with respect to the Contest are final and binding in all respects. Winners will be notified via direct message to their Instagram account. If the winner cannot be contacted despite reasonable efforts to do so, as determined in Sponsor’s sole discretion, such winner will be disqualified and an alternate winner will be selected (i.e., the Entrant whose Entry had the next highest ranking in the judging). If the Contest does not receive a sufficient number of eligible and qualified Entries, as determined by Sponsor in its sole discretion, fewer than nine winners may be chosen.

CLAIMING YOUR PRIZE: Potential winner(s) may be required to sign and return a notarized Affidavit of Eligibility/Liability Release including the recording of their social security number (for tax reporting purposes, as required by law) and, where permitted by law, a Publicity Release within two (2) days after first notification attempt. If Prize notification or prize is returned as non-deliverable, Prize may be forfeited and an alternate winner may be selected provided there is sufficient time remaining to award the Prize. No correspondence will be acknowledged.

VERIFICATION: All entries and entrants are subject to verification at any time and for any reason. Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any entry, request and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the Sponsor’s interpretation of these Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the official time-keeping device(s) used by the Sponsor.

GENERAL RULES: By entering or participating in the Contest, entrants agree to be bound by these Official Rules, the terms and conditions of the Contest Entities’ websites, and by the decisions of Sponsor, which are final and binding in all respects. Sponsor reserves the right to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Contest. Contest Entities are not responsible for: (a) lost, late, illegible/garbled, corrupted, irregular, misdirected or stolen entries or transmissions; (b) any incorrect or inaccurate information or technical failures of any kind; (c) unauthorized human intervention in any part of the entry process or the Contest; or (d) any other computer, network, technical, human or other error, problem or malfunction that may occur in connection with the administration of the Contest, the processing of Entries, or the selection or notification of Winner. Further, if, for any reason, the Contest is not capable of running as planned for reasons outside the control of the Sponsor which, in the sole opinion of Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest (or portion thereof), Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Contest (or portion thereof). In the event of such cancellation, termination, modification or suspension, Sponsor may select the Winners from all eligible, non-suspect Entries received prior to such action. Sponsor also reserves the right to disqualify the Entry of any individual if, in its sole discretion, it determines that said entrant is (a) attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices, including without limitation, tampering or attempting to tamper with the entry process or the operation of the Contest or any website operated by the Contest Entities and/or using or attempting to use any robotic, macro, automatic, programmed or like entry methods; (b) violating these Official Rules or the terms of service, conditions of use, and/or general rules of any Sponsor property or service; or (c) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person.

ADDITIONAL TERMS: By entering, entrant agrees to release and hold harmless the Contest Entities from and against any and all losses, damages, rights, claims, actions and liabilities of any kind in connection with the Contest or receipt or redemption of a Prize.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

DISPUTES: As a condition of participating in this Contest, entrant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Contest shall be resolved individually, without resort to any form of class action, exclusively, before a court of competent jurisdiction located in Burlington, VT which court shall apply the laws of the state of Vermont without regard for rules of conflicts of law. In any such dispute, participant or Entrant shall, under no circumstances, be entitled to claim punitive, incidental, or consequential damages, or any other damages, including attorneys’ fees, other than participant’s actual out-of-pocket expenses (if any) associated with participating in the Contest, and participant hereby waives all rights to have damages multiplied or increased.

PERSONALLY IDENTIFYING INFORMATION: Sponsor will be collecting personal data about the winner in accordance with its Privacy Policy. Please review the Sponsor’s Privacy Policy that can be found on their website, www.woodchuck.com/privacy/. By accepting the Prize, winners hereby agree to Sponsor’s collection and use of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy, respectively.

WINNER’S LIST: For name of winner, send a self-addressed, stamped envelope by October 31, 2021 to: 2021 “Woodchuck 30th Anniversary” Contest, 1321 Exchange Street, Middlebury, VT 05753. VT residents may omit return postage. Communications with respect to this Contest, including requests to be removed from future mailings, should be directed to the foregoing address.

SPONSOR: Vermont Hard Cider Company, LLC 1321 Exchange Street, Middlebury, Vermont 05753.

© 2021 Vermont Hard Cider Company, LLC, Middlebury, Vermont