As the original American hard cider, we have a bit of history in our back pocket. It’s high time we started sharing some of that history and pairing it with some cultural highlights of years gone by. Let’s call it Throwback Thursday, Woodchuck® Style.
Best grab your Starter Jacket because for this first installment, we’re taking it back to 1991. The Grunge Revolution was beginning to build steam with the likes of Nirvana and Pearl Jam. Stone-washed jeans and Reebok pumps were all the fad, and Super Nintendo was just being released in the U.S.
Head up north to Proctorsville, VT during that time, and you find the start of the Woodchuck story. A wine maker decided to tinker with apples in a two car garage and Woodchuck Amber is born. The recipe remains the same today… we just make more of it!
What else was happening in 1991?
The Internet is made available for unrestricted commercial use and the number of computers on the internet reaches 1 million.
Operation Desert Storm begins with air strikes against Iraq.
The NY Giants win the Super Bowl XXV beating the Buffalo Bills by just one point. It is the only Super Bowl to be decided by one point to this day.
Time flies. We all say it. It’s a cliché for the ages. In Vermont though, seasonal change can sometimes feel like a game of hurry up and wait. The pumpkin and fall ciders hit the shelves. Football starts as baseball winds down. The first real chill finds its way into the air. All of this builds and builds… but summer tends to hang on no matter what delicious seasonal cider is on the shelf.
We here at Woodchuck have been waiting months, (actually more like years), for this moment. A moment that would not only set down our roots for the long haul in Vermont, but also serve as a new destination for the fans of Woodchuck Hard Cider.
For longtime Woodchuck fans Greg Failing is a name you may already be familiar with, but for those who are not, let us introduce him. Greg is our Master Cider Maker here at Woodchuck® Hard Cider. He’s been here since the beginning, and when we say “the beginning” we mean the very beginning. Greg is the guy responsible for our flagship style, Woodchuck® Amber Cider and we’re happy to tell you all about him.
Vermont has been our home since the beginning. Twenty-two years ago Master Cider Maker, Greg Failing, produced the very first batch of Amber Cider that has put Woodchuck® Hard Cider on the map nationwide, all from a two-car garage in the tiny town of Proctorsville, Vermont. Our dedication and deep appreciation for our home state are the pillars of our business, and today we are beaming with pride to tell you that we have officially broken ground on our brand new cidery here in Middlebury, Vermont. As a reader of The Core, you all get first glimpse at how the new cidery will look!