With the grand opening of our new cidery quickly approaching, we decided to honor the occasion with a fresh makeover of our packaging! The new design prominently features a painting of our new cidery. Kathleen Kolb is the artist behind the new artwork. She lives in nearby Lincoln, Vermont and painted the incredible scene based off of pictures taken during a visit to the site. That painting now graces the six-pack of each one of our core cider styles. We are now proud to have not only handcrafted cider, but handcrafted packaging as well! We visited with Kathleen, (a fan of Woodchuck for 20 years!), recently to talk more about her process and how she came to be the artist she is today.
The Heritage of an Artist
While most kids in Kindergarten art class are just doodling in and around the lines, Kathleen Kolb was already honing her skills in what would become a lifelong passion. It led her to the Rhode Island School of Design, (otherwise known as RISD), where she earned a BFA in illustration. Over the next 5 years she continued to develop her personal style and craft. Kolb debuted as an exhibitor in 1981, and is still creating great works of art today. You can check out a variety of her work here.
Photo credit: Adam Frehm
We recently launched our new Woodchuck® six-pack design, which will be rolling out across the country in the months ahead. There was no change to the taste of any of our ciders, and you can still find them in all the same places, we just have a new wardrobe! With our soon-to-be-opening cidery and the Grand Opening Ciderbration™ it only seemed right to freshen up our look! Because we Give a ‘Chuck™ about authentic handcrafted cider, our packaging has some epic features. Here are five things to know about the new Woodchuck 6-pack.
We have long worked to craft great cider. Since 1991 in fact. The liquid inside the bottle has always been of the upmost importance; fancy marketing campaigns and flashy gimmicks just aren’t our style. You could say we just don’t give a ‘chuck about all that big brand mass-market noise.
We here in the Green Mountains of Vermont DO Give a ‘Chuck™ about authenticity. We Give a ‘Chuck about handcrafted cider made in a real cidery, not in a mass-market brewery. We Give a ‘Chuck about our local community and farmers, about our fanatical Woodchuck® fans, and about making sure every bottle that leaves our cidery is of the highest possible quality.